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What Are TikTok Shares?
While scrolling through TikTok, you may have noticed a few icons off to the side of the TikToks. The icon in the bottom right, an arrow pointing to the right, is arguably the most important button on TikTok for content creators looking to make it big on the app. This button allows users to share their favorite TikToks with friends, family, or their audience on another platform. Even from there, a TikTok may continue to travel to other platforms as people continue to share with others the TikTok. However, to get shared, TikTok content creators have to stand out or have content with important information users want to share. Great examples are the skits or recipe videos common on TikTok, both are getting shared, just for different reasons.
Despite being at the very bottom right corner and the last of the options on the sidebar, the sharing button remains one of the most important. This allows their content to be seen on platforms other than TikTok, maybe even by people who do not even have a TikTok account themselves but have a Facebook or Snapchat. Not to mention, the more shares you have, the more likely you are to start showing up on For You Pages of TikTok users. This exposure can help you grow your account exponentially and, if your TikTok does particularly well, can help you go viral.
TikToks can be private messaged to other TikTok users via their direct messaging, a form of sharing that keeps your content on the app, but still drives engagement. Or it may be shared across a variety of platforms such as:
Instagram and Instagram Stories
Facebook and Facebook Messenger
But you might even find yourself being shared on YouTube in a compilation video through the use of screen recording or on someone’s website. Even having your TikTok sent in an SMS can help you grow, because that share might lead to another follower or another share. With sharing, your content can go far beyond the For You Page of your followers. Driving engagement is more than receiving likes and comments, it is ensuring your audience enjoys your content enough to share it with others.
Can You See Who’s Shared Your TikToks?
Now that you have people sharing your content, you may want to know just who is sharing it and where. This may be for a variety of reasons, such as trying to find your target demographic so you can narrow down your niche, so you can keep track of where your content is being seen, or simply because you are curious. Knowing what demographic is viewing and sharing your content the most can give you a better understanding of why your content is successful and how to further grow your account.
Unfortunately, it is not possible to see who is sharing your TikToks on a regular TikTok account at this time and there is no way to see an exact list of who is sharing your TikToks. That is a feature TikTok has yet to roll out and we are unlikely to see for the time being. Fortunately, there is a way to view your analytics by switching your account to a TikTok Pro account.
How Do You Get a TikTok Pro Account?
While TikTok Pro does not give you access to special editing or filters, it does allow you to see your analytics. These analytics allow you to track weekly or monthly just how your account is doing. You will also be able to see details about the groups following your account such as gender, interests, location, and more to allow you to better understand your target demographic. You will also be able to keep track of how many people are viewing your content, which kinds of videos are doing best, and how your account is developing over time. Easily the best part about TikTok Pro is that it is entirely free to TikTok users.
Switching your account to a TikTok Pro account is surprisingly simple on top of being free, only requiring a few steps:
Click on your profile page, then go to the “Privacy and Settings” tab.
Scroll down until you see “Join TikTok Testers” and click on it.
Enter your phone number and confirm your application.
Follow the rest of the prompts to finish,
Just four steps and you have a TikTok Pro account! Now, under the account option, there will be an analytics option. From here, your account can only continue to grow. One of the most important components of having a successful internet career, especially on TikTok, is to always know your audience. Your content can change wildly based on simple things such as age, gender, and location, and having your TikTok account set on Pro can be a great asset. And, if you change your mind, you can always just switch it back to a personal account.